Your Drink, Your Way™
One can.
Every flavor.
Chosen when you drink.
The Puck™ is a patent-pending, recyclable lid that snaps onto any standard aluminum can — 12 oz, 16 oz, sleek or mini. Slide to activate, and a measured dose of liquid flavor — sealed inside the lid when it was packed — releases into the drink in your hand.
One thumb, one slide. The Puck™ on a standard 12 oz can.
No new packaging. No appliance.
No behavior change.
Every prior attempt at in-can personalization required new hardware. The Puck demands nothing but a twist of the wrist.
Three steps at the shelf.
Pick your puck
Choose a flavor at the shelf — a rack of pucks sits beside the base cans you already stock.
Snap it on
The Puck attaches to any aluminum can with a standard top. No proprietary bottle, no $300 appliance.
Slide to activate
The lid is filled with liquid flavor and sealed at packing. One slide releases it into the drink — then you sip right through the built-in spout.
Then it stops being a flavor and starts being the lid.
Once it's on the can it stays on. You drink through it, close it, and carry it — the can's own opening is never used.
One lid. Every can.
The Puck seats on the standard 202 can end — the top on nearly every aluminum beverage can made in America. Same lid, same snap, whatever the can underneath.
- Fitment
- Standard 202 can end
- Material
- Food-grade, recyclable polymer
- Fill
- Liquid flavor, sealed in the lid at packing
- Closure
- Resealable; sealed inverted
- Manufacturing
- U.S. contract molding, company-owned tooling
- Status
- Patent pending · FTO review complete
Carry the flavor, not the can.
The Puck is what goes in a pocket — the can doesn't have to. Pick up whatever base can is in front of you and the flavor you chose is already with you. It's small enough to keep a few on hand, and small enough to pass one to someone who wants to try yours.
What brings you to The Puck?
The same platform answers four different business questions. Pick the one that's yours.
Every flavor you've been afraid to launch — without a new can.
The flavor moves out of the can and into the lid. You keep brewing and filling one base product; the variety lives on a puck that carries your brand.
Left to right: the colourway range, six flavors on plain cans, and how far the printing goes on a fully branded run.
Fewer slow movers. More choice. Same four feet.
Today a dozen canned flavor extensions at two facings each fill a bay, and most of them sit. The Puck's low profile puts one base can plus eighteen flavors in the same section — as singles from a dispenser and 3-packs below.
4-ft gondola
3-ft end-cap
Checkout counter
Cold boxEvery format a set can take.
Singles for the dispenser and the impulse buy, multipacks for the basket, a sampler for trial and a variety box for gifting — all built at true dimensions on the same lid.
Opening night. Tonight only. On the can in your hand.
A film opening, an artist, a festival, a ballpark — anyone with a crowd can put their name on a flavor and sell it for one night. The Puck is molded in their colors and silk-screened with their art; the can underneath stays whatever the venue already pours.
Four characters, four flavors, one opening weekend — and the artwork is silk-screened onto a lid that costs a fraction of a themed bucket to make and ship.
For the theater
The themed popcorn bucket, at a fraction of the size and the freight. Four characters, four flavors, opening weekend only — and it fits the cup holder that's already in the seat.
For the venue
One base can, one cold box, a menu that changes with the act — and the guest picks alcohol or not, so you don't stock for both.
For the artist
A branded run sold at merch, at concert margins. The name is molded into the slider, so the keepsake stays theirs.
For the fan
The flavor of the night, in a pocket, home on the desk in the morning.
GLOWBUGS, Ellery June and The Golden Hour Tour are fictional, created to demonstrate the format. The product in every frame is the CAD model — nothing about it is generated.
A platform, not a beverage brand.
JONA sells the infrastructure — pucks and filling automation — that lets any beverage brand offer consumer-chosen variety from a single base product. We don't compete with our customers.
Aluminum beverage cans produced in the U.S. every year — the Puck fits a standard one.
Roughly one can per American, every single day.
Growth in spirits-based canned cocktails, latest 52 weeks (Nielsen, Total US xAOC, w/e 6/27/26).
One part. Every flavor a brand can imagine.
It already works.
Not a rendering — real footage of a working prototype, molded on company-owned tooling.
Four molded colourways from the first tooling run.
The people behind The Puck.
J. Mitchell Shackle
Thirteen years in beverage sales and national accounts — with the distributor, retailer, and category relationships to match. JONA was founded on a simple observation: consumers want more variety and personalization, while brands and retailers are constrained by the cost and complexity of multiplying SKUs. The Puck resolves that tension.
Advisors
Don Surber
Four decades of turning engineered components into licensed platforms. Don led the 1982 management buyout of Accurate Threaded Fasteners and built ATF into a specialty manufacturer that became the world's largest licensee of EJOT's DELTA PT® — the same licensing model JONA's business is built on. Twice chairman of the Industrial Fasteners Institute, he advises on licensing structure, commercial terms, and manufacturing discipline.
John Burton
John founded his product design business, Burton Technologies, LLC, in 1994. He has since received multiple U.S. and foreign patents, and brings over 40 years of mechanical engineering and product design experience into the design of The Puck.
Scott Montgomery
The retail lens. A certified category manager who came up through market analysis, Scott has sold beverage both on-premise and off, and specializes in the discipline that decides a product's fate at retail: placement. He knows how a set gets built, what earns a facing, and what a chain will and won't say yes to — and advises JONA on category positioning, channel strategy, and pricing logic.
Let's talk.
Beverage brand, co-packer, retailer, venue operator or investor — if consumer-chosen variety belongs in your lineup, we'd like to hear from you. Every message comes straight to me.